Ashim Shrestha

I'm a growth and customer analytics professional with 8+ years of experience helping businesses understand their customers, improve retention, and make smarter acquisition decisions.

Across fintech, e-commerce, and marketing, I've built the analytics that power growth. From customer segmentation models that reduced churn by 50% to experimentation frameworks that lifted conversion rates by 18% and cut customer acquisition costs by 12%. At Daraz, I led analytics for a marketplace platform serving 50+ stakeholders.

I currently lead projects translating complex business questions into actionable insights for product, marketing, and credit teams.

My work sits at the intersection of data rigor and business strategy. I'm equally comfortable running a cohort retention analysis, designing an A/B test, or presenting findings to senior leadership.